A carrier store survey last month suggested that the iPhone 7 was outselling the iPhone 8, and this idea is supported by new shipment data from market analysts Canalys.
The firm says that the iPhone 7 was the world’s best-shipping smartphone in Q3, while the iPhone 8 didn’t even make the top 5 …
Canalys figures show the iPhone 8 and 8 Plus combined hit 11.8M, some 1.2M behind the iPhone 7.
Interestingly, the iPhone 8 Plus appears to be significantly more popular than the smaller model, the first quarter that a Plus model has outsold the standard version.
The firm also notes an uptick in sales of older iPhones, and says that Apple’s broadening of its market is paying off.
We observed last week that Apple’s earnings report and guidance show that its three-model strategy has paid off. Apple did note during its earnings call that the iPhone 8 became ‘the most popular iPhone models’ when they went on sale, but clearly not by a sufficiently large margin to break into to the top 5.
As we noted last time, the iPhone 7 outselling the iPhone 8 isn’t terribly surprising. Those who want the top-spec iPhone were waiting for the iPhone X, while many of those unwilling or unable to pay a four-figure sum were likely to be tempted by the price-cut on the iPhone 7.
Photo: expertreviews.com
