Analytics data from Adobe shows Cyber Monday projected to be the largest online sales day in history, with a total spend of $6.59B.
iPads and AirPods were among the most popular purchases, and a comparison of iOS and Android mobile purchases show that Apple owners had the higher spend …
Google Chromecast and Samsung tablets were also popular.
Adobe also predicts a record holiday shopping season.
The company says that as consumers become more savvy, already knowing where to find the best deals, there is less comparison shopping, which is often done on computers, making shopping on mobile devices ‘the new norm.’
For the rest of the season, 13 days are projected to exceed $2 billion in online sales bringing the total to 18 $2 billion days this holiday season, over double the number from last year.
Photo: AP Photo/Paul Sakuma
