We’re set to learn about Apple’s March quarter performance in detail and just ahead of the company’s earnings call, data shared by SensorTower estimates that iPad app downloads have seen solid growth amid the pandemic. That comes after they saw a steady decline for four years. Along with the uptick in downloads, iPad app Q1 revenue has crossed the $2B mark for the first time.
SenorTower’s data highlights that Apple’s fiscal Q2 (calendar Q1) has seen iPad app downloads jump to an estimated 1.16 billion, marking the highest levels seen since Q3 2016.
China and the US drove the majority of the growth:
Beyond games and entertainment apps for iPad, education was the next most popular category. The record iPad app downloads meant the App Store revenue hit a new milestone of generating over $2 billion in revenue.
Along with the pandemic driving people to use iPad apps more than ever, Apple’s 2020 iPad Pro and Magic Keyboard with trackpad for iPad Pro will give another boost to what customers can do on the tablet.
On the topic of how the pandemic is changing technology, SensorTower forecasts the virus to give iPad and other platforms a “lasting lift.”
